Trade Shows » Agriculture » South Africa » Midrand » Africas Big Seven

The only event of its kind on the continent, Africa’s Big Seven Expo 2010 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field through the processing, packaging and marketing phases eventually culminating in retail sales Africa – a market of 725 million consumers. Africa’s store of oil and mineral resources and the meteoric rise in world prices for these commodities has awakened the world to the fact that the continent is suddenly a good place to do business. There is little argument that Africa’s economic prospects are the best they have ever seen. Africa’s rapidly expanding middle class, their changing lifestyles and growing disposable income all add up to enormous business opportunities for suppliers of raw produce, processing and packaging equipment, associated relevant technology as well as retail ready products.