An extensive regional campaign supports the event. TV, Radio, Trade Press, Newspapers and a public relations campaign create regional awareness. The use of the organisers unique and exclusive database targets top management.

Personalised promotional visits to neighbouring countries allows tailored media coverage in line with Local business.

The organisers’ well established V.I.P. visitor promotion campaign ensures that exhibitors’ own “top prospects” or clients receive recognition and special treatment. Full details of this programme can be found in the exhibition service manual.