Small scale industry forms the backbone of many economies in the world and serves as one of the major providers of employment to the masses. The labor intensive nature of this industry makes it perfect for countries with large population and low capital. If we look at India, it is estimated that around 20 million people are employed by the small scale industry. The sheer scale of the production responsibility on this industry coupled with the employment worries it has solved, makes it an integral part of economic structure in the current scenario.

In the past, small scale industry used to suffer because of direct competition with the bigger players in the market. It was very difficult for a small scale company owner to do his trading without suffering at the hands of bigger companies. But over the years, the small scale industries, with the backing of government have carved a niche for themselves. New trade associations have been created for the welfare of these industries. These small scale trade associations have been actively involved in the promotion of the industry by organizing trade fairs specifically designed for the smaller companies. Trade fair is regarded as the perfect platform, which can be used to buy and sell products in front of a global audience. Due to the exposure through trade fairs, the industry has found new buyers who were never a viable prospect in the past. The massive appeal of trade fairs have resulted in the complete transformation of some of these companies which have grown manifolds. This tremendous result has inspired the formation of new companies as the people have realized that starting small is not bad at all. Small scale company owners have not only benefited from exhibiting at the fairs but they have also gained a lot by visiting trade fairs. Newer products and cutting edge technology have been made available to the smaller companies due to the trade fairs. Moreover, they have been able to create tie ups with other bigger companies, forming a symbiotic relationship which has benefited both parties.

If we analyze and ponder upon the cycle of development of a small scale company, we can clearly see trade fairs are one of the major reasons for their progress. With every trade fair, this industry has learnt newer technologies, touched unseen horizons and adapted to market needs. It won’t be an exaggeration if we say that the world has realized the real potential of small scale industries only because of the trade fairs.