One can either have an utterly boring or thoroughly stimulating experience in tradeshows and this is where the publicity factor comes in. An imperative component in the making of a successful and productive tradeshow, public relations supplements a tradeshows' credibility as well as helping one attain good business prospects which could have been lost through a direct email or mail. Well-strategized promotional activity & planning can benefit one's organization by bringing in optimistic press coverage, inspite of having intense competition from the other exhibiting companies at the same event.

One can launch a PR campaign by the following tips given below:

• Do a thorough study on the targeted media openings and make a media list. One can incorporate blogs and publications in allied industries; consumer news outlets and general interest; and industry blogs and publications.
• Prepare an agenda of exciting ideas and press releases. Make inquiries and calls to the media and fix a meeting at the booth for the press to understand and see what you are exhibiting. A resourceful and clever company labors for weeks and even months before the starting of the event, thereby securing stable relationships that can prove to be beneficial even way before the event has started.
• Dispatch pre-show & post-show releases on daily basis of any important news coming from the tradeshow; however make sure that you do not overwhelm the press with insignificant news details.
• Devise plans of developing the PR program next year by including podcasts, an online newsrooms, featured articles or show blogs.
• Keep your business cards within reach. Hand out your business cards to anyone who shows interest in your product and work. This will ensure that incase they choose to go for your services or want to have a look at your website, they have your contact details.

Remember that the success of a tradeshow is only realized when the exhibitors make the most of it. Majority of the exhibitors fail to understand the plus points of publicity in these trade events, expositions, meetings and conferences. By not exploiting these opportunities, they miss out on making the most of their sales.