A trade fair decides the fate of a large number of exhibitors who display their products at the event. A well-organized and managed trade show is vital for a positive visitor response. A trade fair venue is generally divided into different pavilions, sections and stalls. A stall is the smallest unit of display at a trade fair. To achieve maximum exposure for the exhibitors a nicely designed stall is a must. A stall creates the first impression in the mind of visitor. The presentation of an entire company at a fair solely depends on the appearance of a stall. Due to the importance of stall, companies pay special attention before booking a stall at a fair. A number of features and factors should be taken into consideration before booking and displaying at a stall-

Location of a stall-The stall location is very important and in some cases decisive to the performance of a company at a fair. A stall located far away from entrance will eventually suffer due to the lack of exposure. A small company without a big reputation may go completely unnoticed if the stall location is unfavorable. Moreover, stalls locations should be chosen after considering the distance from the competing stalls. A bigger competing brand located in the vicinity of your stall can severely hamper your business.

Size of a stall-The cost of a stall is dependent on its size, design and location. Hence, companies should be careful in choosing the size of their stall as it can have an impact on their overall performance. A stall should be big enough to hold all the displayed items. Moreover, it should never look cramped or empty. A good appearance can be achieved by extensively calculating the space requirements before showcasing products. Special provisions should be made if live demonstrations of products are carried out at the stall as they require extra space.

Design and Presentation of a stall-A stall should be designed after taking into account the image that you want to create of your brand. Informative banners and posters should be pasted, so that a visitor can get a basic idea of the product at display. Sometimes the trade fair organizers classify the stalls according to their design before selling them to the exhibitors. Such stalls should be chosen while keeping the brand in perspective.

A good trade fair stall is a prerequisite for a successful exhibition at a fair. The companies promoting their products should never forget this fact and should abide to above discussed aspects, in order to maximize their profits at trade fairs.