Trade shows have become a unique and efficient way of promoting the products and services. To maximize success it is necessary to make promotional efforts and this can be done by the following ways:

Send an invitation
Send a personal invitation to business leaders who you spot on the list. This will help in bringing new potential customers. Most will certainly stop in and their level of enthusiasm and appreciation will influence others who are standing nearby.

Telemarketing
This has become a bit more dangerous with the Do-Not-Call list recently, at least where consumers are concerned. However, if you have any contact with someone in the last six months, there should be no problem with you making that phone call.

Direct mail
It is a great medium for capturing attention and extending a personal touch with existing customers especially when used in combination with online media and when the message is personalized and highly relevant. It can be one of your most effective tools as it will help the customer to get the right information about the current trade show.

Advertising
It is directly linked to marketing because the promotional campaigns tend to have a huge effect on products and services. So, advertising plays a major role. Good advertising can go a long way in creating the interest and also in telling more and more individuals about the product or service after its launch.

Brochures and business cards
Distribute brochures and business cards to customers as it will provide them with the complete information about your services and products.
Strong, thoughtful relationship-building strategies can really be effective for a successful trade show. Each contact you make strengthen your company's commitment to quality and customer care, which are superior features in the competitive marketplace.