Big Boys Toys

Event Profile

New Zealand's premier male lifestyle and entertainment show - Big Boys Toys takes place at the ASB Showgrounds, Greenlane from 9 - 11 November 2012. Big Boys Toys has entertained and enthralled consumers for thirteen years with a dynamic entertainment schedule, outstanding features and the latest products and services from the Automotive, Motorcycle, Marine, Lifestyle and Consumer Electronics industries. This year's show features three halls of exhibits, and the ASB Showgrounds full of entertainment. There is a huge range of exhibitors giving consumers the chance to “see, like and buy' products and services before Christmas. The 'Action Arena' will feature some of the country's big names in FMX, BMX, Stunt Utes, Stunt Bikes, Wakeboarding and Strongman. The Logan Campbell Centre carpark will feature the National Excavator Champs and some cool trucks, cars and power boats. The Tui Public House will feature bands, comedians and refreshing ales. Big Boys Toys is a great chance to exhibit to the New Zealand public at the country’s premier male lifestyle & entertainment show. General Enquiry

Exhibitor Profile

Big Boys Toys is an exclusive male lifestyle event which features exhibitors of latest car and bike models, vintage cars, boats, kayaks, camera, nutritional supplements, archery tools, men's skin care products, games software and so on. In its previous edition the event was attended by 78 percent males and 29 percent of the total number of attendees were below the age of 24. At least 92 percent attendees reported high levels of satisfaction with the show. Stall Booking

Visitor Profile

Big Boys Toys enjoys immense popularity with men, hosting over 30,000 visitors in each of its editions. It caters primarily to men in the age group of 18 to 44. In its last outing Big Boys Toys featured 47 percent men in the age group of 25 to 44 and 29 percent men under 24 years of age. They were accompanied by their female family members, wives and girlfriends. Visitor Registration

Highlights

The chief highlights of Big Boys Toys are:

1. It is the largest event of its kind in the whole of Australasia.
2. It caters to a niche segment of affluent, social recognition seeking male individuals.
3. It serves men in the age group of 18 to 44.

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