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Medical Device Public Relations and Corporate Communications Conference
| Venue: | Hotel Monaco Chicago | ||
| Country: | Chicago, United States Of America | ||
| Start Date: | End Date: | ||
| Categories: | Medical & Pharmaceutical | ||
CONFERENCE DESCRIPTION
Medical Device Public Relations and Corporate Communications Conference is a conference which will focus on discussing issues related to medical device space with reference to promoting corporate brand and shareholder value. The event will include panel discussions and other interactive sessions where the participant will have the chance of learning from trhe leaders of the industry.
Medical Device Public Relations and Corporate Communications Conference will play host to all the experts from the industry and thus will be an ideal place to learn about the topic in detail. The event will have discussions on topics such as how to maintain successful business and reach audiences effectively, how to shape medical device PR and other interesting and informative topics.
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Conference Programme
Day 1 Programme, 14-May-2012
Summary : The conference starts with registration,discuss on corporate communication Roi in the medical device industry.
07:30 AM - 08:20 AM
REGISTRATION & MORNING COFFEE
08:20 AM - 08:30 AM
CHAIRPERSON'S OPENING REMARKS
08:30 AM - 09:20 AM
MAINTAINING SUCCESSFUL BUSINESS AND REACHING AUDIENCES EFFECTIVELY IN TODAY'S GLOBAL ECONOMY`
Lisa Ramsey, Director, TELEFLEX *Pending Final Confirmation
09:20 AM - 10:10 AM
COMMUNICATING PHILANTHROPIC SUCCESS TO REACH INTERNAL AND EXTERNAL STAKEHOLDERS
Roselle Charlier, Vice President, SIEMENS HEALTHCARE
10:10 AM - 10:30 AM
COFFEE & NETWORKING BREAK
10:30 AM - 11:20 AM
DEVELOPING A CRISIS COMMUNICATIONS STRATEGY: CRISIS PLANNING AND SPOKESPERSON DEVELOPMENT
Colleen White, Director, BECTON, DICKINSON AND COMPANY
11:20 AM - 12:10 PM
WORKING WITH INTERNAL LEGAL COUNSEL AND REGULATORY ISSUES COORDINATION TO CREATE A COMPELLING MESSAGE WHILE MAINTAINING COMPLIANCE
Brian McKaig, GE HEALTHCARE
12:10 PM - 13:30 PM
LUNCHEON FOR ALL ATTENDEES, SPEAKERS & SPONSORS
13:30 PM - 14:20 PM
PANEL DISCUSSION: UTILIZING SOCIAL MEDIA OUTLETS TO PROMOTE BRAND AWARENESS
Dana Lewis, Interactive Marketing Specialist, SWEDISH MEDICAL CENTER
14:20 PM - 15:10 PM
OVERCOMING THE PHARMACEUTICAL INDUSTRY: DEVELOPING A BROADER REACH AND EARNING SHARE OF MIND IN TODAY'S HEALTHCARE INDUSTRY
Dana Lewis, Interactive Marketing Specialist, SWEDISH MEDICAL CENTER
15:10 PM - 15:30 PM
COFFEE & NETWORKING BREAK
15:30 PM - 16:20 PM
SHAPING MEDICAL DEVICE PR AND CORPORATE COMMUNICATIONS PROGRAMS IN EUROPE AND JAPAN
Sharon S. Bournes, Director of Advertising, BIOMET 3i
16:20 PM - 17:10 PM
TACKLING MEASUREMENT: CORPORATE COMMUNICATIONS ROI IN THE MEDICAL DEVICE INDUSTRY
Mark Scott, Senior Director
17:10 PM - 00:00 AM
DAY ONE CONFERENCE CONCLUSION
Organizer:
Tel:+1-312-8228100
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