World E-Reading Congress

Day 1 Programme, 09-May-2011

Summary : Workshop on: Creating Innovative and Engaging E-Reader Experiences and many others.

09:00 AM  -  09:10 AM
Workshop leaders welcome and opening remarks

09:10 AM  -  09:40 AM
How to create content that can truly interact with with the consumer

09:40 AM  -  10:10 AM
Providing valuable insight into advertising on e-readers and tablets

10:10 AM  -  11:00 AM
How to stand out from the crowd through creative content

11:30 AM  -  12:30 PM
Engaging your audience to build new revenue streams

12:30 PM  -  13:00 PM
Closing Remarks

Day 2 Programme, 10-May-2011

Summary : The 2nd day will discuss on: E-reading revolutionizing todays publishing company, reinventing business models for a new publishing era and many other topics.

08:30 AM  -  09:00 AM
Registration

09:00 AM  -  09:10 AM
Chairmans opening remarks
Mr Rory Cellan-Jones, Technology Correspondent, BBC News, Rory Cellan-Jones has been a reporter for the BBC for more than two decades, covering business and technology stories for much of that time.

09:10 AM  -  09:40 AM
Keynote address: maximising your profits through the e-reading revolution
Ms Victoria Barnsley OBE, CEO and Publisher, Harper Collins UK and International

09:40 AM  -  10:10 AM
Keynote address: Random House using creativity to reach out to the consumer through e-readers
Dame Gail Rebuck CBE, Chairman and CEO, The Random House Group, Born in London in 1952, Gail Rebuck was educated at the Lyce Franais de Londres and took a degree in Intellectual History at the University of Sussex in 1974.

10:10 AM  -  10:40 AM
Keynote address: understanding the impact of new e-reader devices and software on your publishing business
Mr Paul Keenan, CEO, Bauer Media, Paul Keenan is Chief Executive of Bauer Media, a multi-platform media Group primarily in magazines and radio. Paul has worked in the Media industry for over 20 years.

11:10 AM  -  12:20 PM
Newspaper case studies: assessing the evolution of newspapers through e-reading
Mr Matt Kelly, Digital Director, Trinity Mirror Newspapers

12:20 PM  -  12:45 PM
Session 1: Axel Springer case study
Dr Mathias Dopfner, CEO, Axel Springer AG

12:45 PM  -  13:20 PM
Session 2: Waterstones case study
Mr David Kohn, Head of E-Commerce, Waterstone's

14:10 PM  -  14:30 PM
Case study: Oxford University Press - what effect is e-reader technology having on academia?
Ms Nicola Cook, Head of UK Business Development, Oxford University Press

14:30 PM  -  14:55 PM
Case study: Universal Music Group International - lessons in piracy learned from digitals impact on the music industry
Mr Paul Gathercole, Director, Universal Music Group

14:55 PM  -  15:25 PM
Case Study: The Sunday Times - the move to the iPad
Mr Simon Regan-Edwards, Production Director, The Sunday Times

15:25 PM  -  16:05 PM
Speed Networking

16:15 PM  -  16:45 PM
Case Study: Yudu Media - Maximising success with web and mobile publishing
Mr Richard Stephenson, CEO, Yudu Media

16:45 PM  -  17:50 PM
Panel discussion: which tablets and software offer the best opportunity for commercial partnerships?
Mr Steve Emecz, Managing Director, MX Publishing, Steve Emecz divides his time bewtweenhis two passions - books and eCommerce. Steve is the owner of MX Publishing, the UK's leading independent publishers of specialist NLP and Victorian Literature Books.

17:50 PM  -  18:00 PM
Chairman's closing remarks and end of day one
Mr Rory Cellan-Jones, Technology Correspondent, BBC News

Day 3 Programme, 11-May-2011

Summary : Focus on: transforming the publishing infrastructure, re-engineering and expanding content creation and many others.

09:00 AM  -  09:10 AM
Chairmans Opening Remarks
Mr Benedict Evans, Consultant, Enders Analysis, Benedict reports on mobile content, digital media and electronic publishing.

09:10 AM  -  09:40 AM
Keynote address: what opportunities are brought by taking newspaper content beyond the words?
Mr Aroon Purie, Chairman and Editor in Chief, India Today Group, Aroon Purie is the founding Chairman & Editor-in-Chief of the INDIA TODAY GROUP, Indias most respected and diversified media conglomerate.

09:40 AM  -  10:10 AM
Keynote address: how can you make a beautiful product commercially viable?
Mr Neil McIntosh, Editor WSJ.com, The Wall Street Journal

10:10 AM  -  10:45 AM
Keynote case study: Sports Illustrated iPad app
Mr Terry McDonell, Editor, Sports Illustrated Group

10:45 AM  -  12:05 PM
Panel discussion: should publishers, academia and print media choose cross platform development?
Mr Ian Davies, Head of Product, The Press Association

12:05 PM  -  12:35 PM
Penguin: promoting My Fry through transmedia
Mr Nathan Hull, Digital Publisher, Penguin International

12:35 PM  -  13:00 PM
Panel discussion: taking your content beyond books
Mr Dave Addey, MD and Founder, Agant Ltd

13:55 PM  -  14:20 PM
Session 1: Propositions Case
Mr Darren Goldsby, Head of Digital, News International

14:20 PM  -  14:40 PM
Session 2: Oppositions Case
Mr James Bromley, Managing Director, James joined Mail Online in April 2008 with a focus upon supporting the growth of the business following the Daily Mails late online entry.

14:40 PM  -  15:05 PM
Audience Q&A followed by audience poll

15:05 PM  -  15:25 PM
Palgrave case study: is academia successfully tackling the piracy challenge?
Ms Alison Jones, Digital Director, Palgrave Macmillan, ALISON JONES has experienced the publishing industry from several different perspectives over the last 20 years, as student, author, bookseller and publisher.

15:25 PM  -  16:15 PM
Panel discussion: is the risk of piracy killing innovation?
Mr Huw Alexander, Rights and Digital Sales Manager, SAGE Publications, Huw Alexander is the Rights & Digital Sales Manager for SAGE Publications in London.

16:15 PM  -  16:45 PM
Afternoon refreshments and networking

16:45 PM  -  17:35 PM
Panel discussion: can e-reading win the war against Angry Birds?
Mr Michael Bhaskar, Digital Publishing Manager

17:35 PM  -  18:15 PM
Panel discussion: how can agencies fully embrace tablet technology as the new screen to advertise on?
Mr Marc Huijbregts, Worldwide Digital Director

18:15 PM  -  18:30 PM
End of day two and close of conference