Pharma Rural Marketing India

Day 1 Programme, 21-Jun-2012

Summary : The conference starts with registration,discuss on determining new and effective frugal strategies to minimise your rising marketing costs in rural marketing

08:30 AM  -  09:00 AM
Registration and refreshments

09:00 AM  -  09:15 AM
Opening remarks from the Chair

09:15 AM  -  09:55 AM
Exploring latent opportunities and strategies in the emerging semi-urban and rural pharmaceutical markets to propel your organisations growth.
Kumar Hinduja, Senior Director, Strategy Planning and Business Development

09:55 AM  -  10:45 AM
Panel Discussion: Clarifying the ambiguity surrounding the regulatory mechanisms in the pharmaceutical and healthcare sector in India to align with growing consumer needs
Rahul Gupta, General Manager , Corporate Regulatory Affairs Piramal Healthcare

10:45 AM  -  11:15 AM
Morning refreshments and networking

11:15 AM  -  11:55 AM
Identifying the spending potential of the rural masses for your product through comprehensive market research

11:55 AM  -  12:35 PM
Evaluating the different segmentation process in semi-urban and rural markets and identifying lucrative territories to efficiently devise your marketing strategies
Debashis Sarkar, Head Sales and Marketing, Cipla

12:35 PM  -  13:35 PM
Lunch and networking

13:35 PM  -  14:15 PM
Formulating a rural-specific pricing model to maximise your returns whilst minimising risks

14:15 PM  -  15:05 PM
Panel Discussion: Leveraging the latest tools and techniques to improvise your supply chain and distribution practices thereby improving the process efficacy and reducing cost
Amrendra Pratap Singh, Head, Distribution and Logistics Domestic and International Cadila Pharmaceuticals

15:05 PM  -  15:35 PM
Speed networking - Benefit from this unique opportunity to meet all the key industry players in quick succession and develop long-term business relationships dont forget your business cards!

15:35 PM  -  16:05 PM
Afternoon refreshments and networking

16:05 PM  -  16:45 PM
Determining new and effective frugal strategies to minimise your rising marketing costs in rural marketing

16:45 PM  -  17:25 PM
Case study Leveraging the best practices of leading pharmaceutical organisations to propel your semi-urban and rural marketing strategies to commercial success
Sunil Madhok, Senior Director, Business Operations Pfizer India

17:25 PM  -  17:40 PM
Closing remarks from the Chair

17:40 PM  -  00:00 AM
End of Conference Day One

Day 2 Programme, 22-Jun-2012

Summary : The conference starts with registration,discuss on effective interworking with local NGOs to create awareness programmes and have a holistic approach to winning rural customers

08:30 AM  -  09:00 AM
Registration and refreshments

09:01 AM  -  09:15 AM
Opening remarks from the Chair

09:15 AM  -  09:55 AM
The road ahead: Demystifying the massive growth opportunities lying at the bottom of the pyramid for pharmaceutical companies in the future

09:55 AM  -  10:35 AM
Developing a holistic healthcare approach to winning rural consumers through effective collaborative effort with several stakeholders

10:35 AM  -  11:05 AM
Morning refreshments and networking

11:05 AM  -  11:45 AM
Addressing the critical issue of unavailability of skilled sales force in the rural and semiurban areas to enhance your product offerings to these regions
Deep Bhandari, General Manager, Novartis India

11:45 AM  -  12:25 PM
Equipping your medical representatives (MR) with the latest advancements in your drug offering thereby fostering effective clarity in communication with the medical practitioners

12:25 PM  -  13:25 PM
Lunch and networking

13:25 PM  -  14:05 PM
Creating an optimal balance between price and the quantity of product sold to increase the volume turnover of your rural pharmaceutical business

14:05 PM  -  14:55 PM
Panel Discussion: Understanding the latest technological innovations that will drive your rural marketing initiatives for the future
Chetak Buaria, Director , Business Development and Strategic Marketing Merck Group

14:55 PM  -  15:25 PM
Afternoon refreshments and networking

15:25 PM  -  16:05 PM
Case study - Effective interworking with local NGOs to create awareness programmes and have a holistic approach to winning rural customers
Pratin Vete, Hoechst Business Unit (Prayas) Sanofi Aventis

16:05 PM  -  16:20 PM
Closing remarks from the Chair

16:20 PM  -  00:00 AM
End of Conference day two