Converging World 2010


Promotional Campaign

10th Converging World 2010-India's Leading ICT Exhibition and Conference is designed exclusively for professionals and trade visitors and is being promoted through an extensive and carefully planned campaign.

The highly focused campaign will attract business leaders, decision makers & key personnel in relevant industries who have the authority to buy, specify or recommend products and services.

The PR and publicity campaign throughout the region (pre & post show) will include the following:
  • E-Flyers (E-mail broadcasts) will be sent direct to our 8,00,000 strong    database of potential visitors.
  • Closer to the event, E-mail, SMS, fax and telemarketing campaigns will be  executed to remind the professionals.
  • Integrated marketing campaign in relevant regional, national and international trade magazines and newspapers in English, Hindi & regional languages.
  •  Hoardings will be placed at all the prominent locations in the city.
  • An extensive SMS campaign.
  • Special show supplements and previews.
  • Radio and live TV coverage.
  • Mobile Balloon Campaign.
  • Mobile Van publicity
  • More than 3, 00,000 leaflets will be distributed
  • Banners & Posters in all major Indian cities.
  • TV spot campaign on national television / cable networks.
  • Special Banners will be placed at all the high-flying locations in the city
  •   Widespread direct mail campaign with invitations in English, Hindi &    regional languages.
  • More than 500 Buses will have back panel advertisements through out    the city .
  •  Exhibitors will be provided with Free specially designed individual    Invitation Cards, stickers and other materials for distribution.
  • Pre-show press conferences will be held in selected cities as well as    locally, to generate visitors interests.
  • Pre-show write-up in leading trade magazines, websites & news papers.