Business program of the exhibition:
The most important business event during the Fair is the Economic Forum of the Industry of Fashion. It is participated by over 400 experts of the branch – chief managers of manufacturing firms and trade networks, retail buyers, designers and production engineers, mass media agents and specialized universities’ teachers and students. Particular attention during the Forum is paid to the following subjects:

• St Petersburg market of fashion industry
• Human Resources as a basis for Profit Increase
• Fashion Trends for the season of spring-summer 2008
• Opening of a new shop or efficient reorganization of the existing one
• Marketing management of retail company / trade network
• Fashion Merchandising
• Essential principles of Assortment Policy in the retail company of Fashion Industry
• Proficient Salesmanship