Business Overview
The Hannover City has practice of playing host since 1947, when the first Export
Fair was opened amid the ruins of post-war Hannover. Soon this event
developed into the Hannover Fair- the biggest exhibition of capital goods in
the world.
Occupying the leading position in the international trade fair business,
the City laps five of the ten biggest exhibitions of the world. The most
important of them all being CeBIT, which is the biggest fair for
communication, information and telecommunications in the world.
One of the reasons of Hannover being world famous trade show destination is
its outstandingly well equipped infrastructure to handle major congresses,
conventions and conferences. This highly efficient stager received ultimate
laurels during the five month long World Exposition EXPO 2000, which
attracted participants and visitors from all over the world.
The city is an important service center too. Today many big named
international companies in service trade and industrial sector are based
here, for example Europe's biggest tour operator TUI and also brands like
Continental, Bahlsen and Varta to name a few.
Also known for its University, Hannover is international renown for
medicine, veterinary, technology and science education. Not only this,
having unlimited cultural life, unique attractions and range of opera
houses, theatres, museums and galleries of international reputation, the
citys tourism industry is also very progressive.
The industrial sector of the city is mostly dependent on automobile and
engineering goods. Though Trade fair industry remains the stud in the crown.
Major Business Centers
The Hannover Fairgrounds:
The biggest Exhibition grounds in the world; Hannover Fairgrounds are
practically a little city itself. Operating under Deutsche Messe, the venue
amalgams 496,000 m2 of indoor space (over 5.3 million sq. ft), 58,000 m2
(624,000 sq. ft) of open-air space and 27 halls & pavilions.
Apart from the distinct architecture and extensive Infrastructure
facilities, it also boasts a number of other features like a Convention
Center with 35 function rooms, grassy park-like areas, "chill-out"
zones as well as banks and a pharmacy.
Designed to offer one-stop, all-inclusive marketing and sales
opportunities, further the ability to partition the Exhibition Center into
separate, enclosed units insures an optimum space for any kind of event.
Major Commercial Hubs
Airport Business Park:
Developed on Hannover Airport surroundings, The Airport Business Park is a
forward-looking industry and service area spread over 140 hectare of
high-quality commercial area.
Offering ideal opportunities for companies, the region has an additional
advantage of perfect traffic connections as well as of being centrally
located in Northern Germany and in Central Europe. Further, the vicinity to
the motorway network adds to the advantage of service companies and to the
infrastructure of Hannover Airport.
A joint venture of Region Hannover, Hannover Region Property Company Ltd.,
the City of Langenhagen and Hannover Airport, the business park not only
gives security to the companies but also guarantees a maximum service &
care as to the selection of areas, planning and realization of each
individual project.
Kropcke:
Located at the center of the city of Hannover, the Kropcke can be easily
reached with all metropolitan railway lines. Considered the hub of
Hannover's life, this bustling center is home to Kropcke-Center, an office
block almost 60m (200ft) high and a sunken Passerelle, a shopping street 750
m (820yd) long and 20 m (65ft) wide.
The shopping streets go off into all four directions from this square.
Besides lapping many shops, Boutiques, bakers and Pizzerias, the place also
has other objects of interest like market church, opera house and the old
part of town.