Homexpo Calgary

Press Release

Reno Mojo Set To Light Up Calgary's HomExpo
"These are the tools required for a happy home," says Melissa Sterling with a mischievous smile, pointing to the almost-blinding array of bling from the table of jewelry before her, while workmen all around are hammering away at kitchen cabinetry and displays of doors, windows and flooring products.
"Men always ask us why we're here, but once we explain to them that a happy wife is as important to their home's foundation as good working tools, they get it."
Cute catchphrases aside, it's a bit of marketing genius that Sterling sets up her Signature Collection jewelry exhibit in the midst of HomExpo, which begins today at noon and runs through the weekend at the BMO Centre at Stampede Park.

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The Homexpo Calgary show is publicized to its target visitors via:

1. Extensive media and press coverage.
2. Web promotional activities.
3. Show promotions done by the event organizer and official partners and
4. Positive word of mouth promotion done by previous attendees.

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