 
Promotional Campaign
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A
wide range of media will be used to promote the event for attracting the
largest number of targetted visitors to the exhibition.
- Direct Mail Campaign to specific visitor categories and industry
segments.
- Road Shows and Presentation in key cities across India.
- Hoardings and BEST Bus Panels.
- Advertisements in major newspapers and trade magazines.
- Show Preview will be send to over 7,500 key targeted buyers and
specifiers.
- Invitation Cards - 300 nos Invitation Cards will be given FREE to
all exhibitors to invite their customers to the show.
- Stickers and Posters - Exhibitors will be provided with Stickers
and Posters to promote awareness of the event.
- Tele-Marketing - Invitations to 2000 Key visitors will be
followed up with a telephone call to remind them of the event and to
confirm the date on which they will be attending the show.
- Press Releases - News and press releases will be sent for
publication in newspapers and trade magazines from India and abroad.
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