Visitor campaign would not only be focused on India but also be extended to growing markets including Sri Lanka, Bangladesh, Pakistan, Nepal, African and Gulf countries. A dedicated website on all three exhibitions.

Personal Invitations would be sent to all prospective visitors in India and abroad. Advertisements and editorials in all major industry publications and portals. Call Centre for visitor promotion which would use Tele-calling, E-mailers and SMS to promote the show.

A series of show preview newsletter to be sent to all prospective visitors in India and e- newsletter to international visitors. Appointing a PR Agency for promoting the shows through print and electronic media.

Promoting the show at various international and Indian exhibitions and conferences. Advertisements in main newspapers leading to the show. Outdoor advertising to be carried on from 2-3 months prior to the show.