Messe Dusseldorf China Ltd. (MDC) was founded in 1999 as a joint venture between MD and World-Fair Consultant Limited as a result of continuous success of MD at China market. MDC now owns complete marketing and service network composed of representative offices in Beijing, Shanghai, Guangzhou, Chongqing and Shenyang. Based on recruitment of exhibitors and visitors, event promotion and exhibition consulting services for trade fairs organized by MD and its subsidiaries, MDC has gained a firm foothold in China and managed to bring World No. 1 exhibitions to China with adaptation to the industrial development status and marketing situation in China. Through localization of quality service of Messe Dusseldorf China Ltd. (MDC), it provides excellent exhibition services for its clients home and abroad, and assists them in tapping international business opportunities.

MDC has successfully established in the past 4 years No.1 exhibition brands in China and even in Asia such as China Shoes, China Shoetec, COS+H, All in Print China, wire China and Tube China. The company also achieved rapid growth in both domestic and outbound exhibition businesses in the fiscal year of 2005.

MDC organized total six large-scale international trade fairs in 2005, attracting total 1,518 exhibitors and 109,060 trade visitors with a combined exhibition area of 85,970 square meters. International level of above exhibitions was once again enhanced. The 8 trade fairs attracted total 665 oversea exhibitors from more than 30 countries and regions, accounting for 44% of the total exhibitor number, and 15,747 oversea visitors from more than 90 countries and regions across the world, accounting for 14% of the total. Thanks to her outstanding achievements in business growth and brand upgrading in 2005 which is obvious to all in the trade fair business, MDC has bagged important enviable awards in the exhibition industry in China. At the Third China Exhibition (Festival Affairs) Fortune Forum and 2005 China Exhibition (Festival Affairs) Industry Annual Award was held in Nanjing in April,2006, the company was awarded the prize of Top Ten Foreign-Owned Enterprises in China¡¯s Exhibition Industry. Mr. Tony Fung, CEO of Messe Dusseldorf China Ltd. (MDC), attended the Forum as a keynote speaker and was awarded the title of "2005 Top Ten Entrepreneurs in China's Exhibition Industry".

The success of MDC lies in its far-sighted strategy and advanced management. The company initiated the creative ®3-win Sustainable Development Strategy, implying that the cooperative partner in China, the involved industry and MDC, with an eye to the long-term benefits and sustained development of both the exhibition industry and related industry, can expand the market in co-efforts and eliminate malicious competition, thus to all benefit from the trade fairs organized.

Messe Dusseldorf China Ltd. (MDC) has also been actively advocating professionalization of exhibition services. Each department of the company focuses on provision of quality, professional and value-added services in some particular aspect so as to maximize the benefits of both exhibitors participation and visitors visit. In 2006, MDC will perfect its data marketing scheme so as to consolidate the competitiveness of its exhibitions. Moreover, by automation and standardization of business procedures, MDC will try to shorten customers waiting time for solutions. Web features like Virtual Exhibition and Online Business Matching will be enabled ¡°Interactive¡±, thus to ensure an effective communication & trading platform characterized by shorter response time and prompt higher success rate.

Exhibition propels the industry, while the industry develops the economy. Messe Dusseldorf China Ltd. (MDC) has interpreted this concept in a perfect way with its performance.