More and more satisfied exhibitors

• 93 % of the 2008 exhibitors state that Midest enables them to meet new prospects
• 76 % of the exhibitors stated that they were satisfied or extremely satisfied with their participation in relation to their sales objectives
• 75 % believe that Midest enables them to diversify their customers by market or country
• 85 % state that Midest permits them to expand their network of relationships.
• In 2008, exhibitors reported 22 % more new contacts than in 2007.

Generate sales and contacts

• 37,640 trade visitors to Midest 2008
• 31 % new visitors
• 92 % visitors satisfied with their visit to Midest 2008
• 72 % of customers search for the subcontractors by visiting shows.

Promoting the show effectively

• Based on a targeted list of more than 210,000 professionals, the show’s promotional activities incorporate your objectives to assure you of an optimum visibility
• An international advertising campaign in the trade magazines of your key markets. 268 insertions (compared with 133 in 2007) and numerous advertorials
• E-newsletters to build up links with customers throughout the year (8 mailings using the full show database and the lists of our partners)
• e-mailing campaigns targeted by visitor fields of interest
• Show newspaper and conference programme (160,000 copies)
• Invitations sent to customers from all sectors of industry (425,000 invitations)
• Targeted actions in 5 priority countries: Germany, Belgium, Spain, Italy, Switzerland
• Close relations with trade and business journalists in France and abroad: 108 journalists visited the show – including 24 from abroad. Over 1,000 items in the printed press and 8 in the broadcast media.

Meet your customer and diversify your markets
Midest targets qualified and motivated professionals looking to « source suppliers »
Manufacturers, components suppliers and assemblers come to Midest to meet companies offering the best solutions and the most innovative technologies that will enable them to secure a competitive advantage. Customers are looking for your ideas on how to respond to the challenges linked to energy, raw materials and the new constraints of sustainable development.