Motor Show-Bologna

Press Release

Electric City Powered By Enel Returns To The 2011 Motor Show.
The 36th Bologna Motor Show renews its commitment to presenting the hottest topics in the car world and reproposes Electric City powered by ENEL, the focus dedicated to the world of electric mobility, now in its second edition.
Electric City powered by ENEL will be an opportunity to examine and allow visitors to learn about the different market proposals, as well as the powering options currently available, fuelling methods, maintenance and insurance costs through some dedicated conferences and workshops. In an even more spectacular setting, the real added value of the initiative will come from the specially built and renewed indoor track, where the public of the Motor Show will have the opportunity to test drive the latest models available on the market. In 2010, around 6,000 test drives were performed in the 11 days of the show for electric vehicles alone.

Show Promotions

Motor Show-Bologna is expertly promoted to target visitors:

1. Online web promotional tools.
2. Publicity done by the official sponsors.
3. Extensive press and media coverage and
4. Provision of information regarding the features of the show.

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