ABOUT Direct Marketing Educational Foundation

Established in 1966 by the Direct Marketing Association, the Direct Marketing Educational Foundation (DMEF) is a nonprofit educational foundation supported by tax-deductible contributions. For professors and college students, it introduces and provides educational resources on the business of direct/interactive marketing. DMEF programs are designed to equip professors with up-to-date educational resources and prepare students for careers in this field. To bring direct/interactive marketing instruction to the colleges, attract students to this field, and acquaint them with various career opportunities, the Foundation hosts a website, publishes teaching resources, career information, and a academic research journal titled Journal of Interactive Marketing. DMEF offers Corporations the opportunity to work with students and professors through many programs including a Speakers Bureau, a Research Summit , i-GoDirect job bank, etc.

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