ABOUT Public Relations Institute of Australia

The Public Relations Institute of Australia is the apex body for the professionals related to the field of public relations and communications in entire Australia. This organization has been operating since the year 1949 and it boasts of representing more than 175 PR consultancies worldwide. Also abbreviated as PRIA, this premier organization promotes the profession of public relations and prepares platforms for addressing the common interests of the professionals involved with this profession. The headquarters of this organization is located in Australia and the current leadership of this organization constitutes of its President, Ms. Robina Xavier and its CEO, Mr. Jon Bisset. One of the most widely known convergences in the Australian PR industry is the National Conference of PRIA known as PR Directions which is waiting to be organized soon.