ABOUT Snowsports Industries America

SnowSports Industries America, the national not-for-profit trade association representing the winter sports industry. We are the association for snow sports; working with you and for you. We strive to evolve industry businesses through tools and research, while introducing brands to the next generation and increasing participation in snow sports globally. SIA is a business-disciplined, future-focused group with the industry's interests in mind. Each day we analyze and develop strategies to better serve our industry through research, events and initiatives.