Chengdu Houseware, Leisure Goods & Gift Fair 2011

Reed Huabo Exhibitions, a joint venture of Reed Exhibitions China, marked the successful end to the Chengdu Houseware, Leisure Goods & Gift Fair 2011 on June 17. The event took place at Chengdu Century City New International Convention & Exposition Center over three days. It total, 427 exhibitors and 30,000 visitors from China and abroad took part.

The fair covered 16,000 sqm, brought together key representatives from the local gift industry and enjoyed strong support from government bodies, as well as trade associations.

Alongside Reed Huabo, the fair's co-organizers (Chengdu City Bureau of Expositions, Chengdu Tourism Office, Chengdu Culture & Tourism Group and representatives of popular tourist sites) heavily promoted the event. Additionally, they designed a series of exclusive souvenirs - a move that went a long way towards enhancing the fair's status as the premier gift and homeware event in western China.

At this year's show, Reed Huabo was keen to emphasize the synergies between traditional Sichuan culture and the latest innovative gift technologies that are satisfying a growing demand for healthy living and more environment friendly production.

The organizers took several measures to ensure that Sichuan's culture, history and exquisite craftsmanship, as well as the development of traditional, gift-oriented handicrafts, were highlighted throughout the event. Among the products prominently featured were well-known cultural and centuries-old crafts, like 'Sichuan tapestries', embroidery, silver silk paintings and Chinese New Year paintings.

The introduction of a wide range of new leisure items was instrumental in the fair's overall success. Presentations of new houseware products, kitchenware products, sports & leisure items, clocks & watches, fashion jewelry & accessories, electronic appliances, beauty & healthcare products and toys, among many other items, highlighted the convenience these fresh innovations bring to everyday life.

On the first day of the show, Reed Huabo Exhibitions, together with Chengdu City Bureau of Expositions held a meeting to focus on the city's unique tourism products. During the summit, key elements affecting the industry's development were explored. As tourism commodities from the West develop, the emerging trends are being combined with the findings of current research into tourism souvenirs.

The Chengdu Tourism Office, Chengdu Culture and Tourism Group and representatives from popular tourist attractions, commodity distribution centers and related companies in the gift industry attended the meeting.

About Reed Huabo Exhibitions
As the largest gift event organizer in China, Reed Huabo Exhibitions (Shenzhen) Co., Ltd., is a joint venture between Reed Exhibitions, the world's leading events organizer, and Shenzhen Huabo Exhibition Co., Ltd., the most influential exhibition organizer in the Chinese gift & home industry. In 2009, Reed Exhibitions, Reed Huabo and Qunxue Expo jointly announced the establishment of Reed Huaqun Exhibitions Co., Ltd. (Reed Huaqun) in an effort to consolidate the gift & houseware exhibitions in Beijing and to serve the thriving gift & houseware market in North China with better quality, higher efficiency, stronger branding and larger scale. Reed Huabo will fully cover and serve China's entire gift & houseware market with unrivalled resources and advantages.

Reed Huabo's flagship event - China (Shenzhen) International Gifts & Home Fair, renowned as the No.1 gift event in China, is staged biannually in Spring and Autumn and was approved by UFI in 2005. Currently the event attracts more than 2,800 exhibitors and over 120,000 audiences at home and abroad to each edition with its professional service. In addition, the company holds gifts shows in Beijing (China International Gifts, Premium & Houseware Exhibition) and Chengdu (Chengdu Houseware, Leisure Goods & Gifts Fair), respectively serving the northern and western markets in China, and makes remarkable contributions to the rapid development of China's gift industry.

About Reed Exhibitions
Reed Exhibitions is the world's leading events organizer, with over 460 events in 36 countries. In 2010 Reed brought together over seven million event participants from around the world, generating billions of dollars in business. Today Reed events, organized by 34 fully staffed offices, are held throughout the Americas, Europe, the Middle East and Asia-Pacific.

Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.

Reed Exhibitions is part of Reed Elsevier Group plc., a publisher and information provider. In 2009, Reed Elsevier made an adjusted pre-tax profit of £1.28 billion on turnover of £6.07 billion.

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