Reed Exhibitions China Dominates List of SMEs' Most Highly Rated Trade Shows

On August 26, Reed Exhibitions China came out a major winner from the 2011 New Commerce Model Industry Economy Summit and award ceremony, held at the Tianjin Meijiang Convention & Exhibition Center.

The award ceremony, co-sponsored by Alibaba and the International Exhibition Industry Alliance (IEIA), was held to celebrate 18 of the country's most popular trade fairs among small and medium enterprises (SMEs) - a list that heavily featured Reed Exhibitions China events. The subsequent gala evening was attended by 1000 leaders from the top exhibiting companies and market segments, as well as from provincial and regional governments and SME representatives from Tianjin and Beijing.

Of the 18 honors awarded, six went to events organized by Reed Exhibitions Greater China. These included:
- API China, a showcase for solutions in the manufacturing of pharmaceuticals & active ingredients.
- China Beijing International Gift, Premium & Houseware Exhibition: North China's primary gift & homeware event.
- China (Shenzhen) International Toy & Gift Fair, China's largest toy & gift trade show.
- China (Shenzhen) International Gift, Handicrafts, Watch & Houseware Fair, the nation's most sizable gift & homeware event.
- NEPCON China, one of the largest and longest standing trade and sourcing platforms for the country's SMT and electronics manufacturing industries, and PHARMCHINA, one of the biggest pharmaceutical trade shows in China.

Given the diversity of SMEs' marketing demands, shows like those organized by Reed Exhibitions China are a vital marketing platform. Presented by the IEIA, in conjunction with Alibaba, the list of six Reed events and 12 other exhibitions, which made up the most popular trade shows among SMEs, was compiled over four years of intensive research. Thousands of trade fairs and hundreds of collocated sub-events were evaluated before the final list was drawn up. This was based on the analytical results of buyers' online searches and by matching exhibitor databases with those of buyers. These top-rated events, including Reed Exhibitions China's six shows, will now be profiled to 40 million SMEs through Alibaba.com.

About Reed Exhibitions
Reed Exhibitions is the world's leading events organizer, with over 460 events in 36 countries. In 2010 Reed brought together over seven million event participants from around the world, generating billions of dollars in business. Today, Reed events, organized by 34 fully staffed offices, are held throughout the Americas, Europe, the Middle East and Asia-Pacific.

Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.

Reed Exhibitions is part of Reed Elsevier Group plc., a publisher and information provider. In 2009, Reed Elsevier made an adjusted pre-tax profit of £1.28 billion on turnover of £6.07 billion.

About the IEIA
The International Exhibition Industry Alliance (IEIA) is a non-profit organization registered in Hong Kong. The organization, which follows the structure of the UK's Exhibition Industry Alliance, was founded in January 2008 by Alibaba Inc.

The goal of the IEIA is to allow SMEs, through exhibitions, to "create a new commercial civilization which is honest, open, green and globalized". This goal is pursued through e-business- and exhibition trade channels which integrate the entire industry's chain elements for the benefit of global SMEs. Online and offline, the IEIA has built an efficient international marketing service network that includes exhibition sponsors, venues, service suppliers, NGOs

About BizTradeShows.com
BizTradeShows.com is the largest Trade Show Directory motivated towards bridging the gap between the organizer and the target audience like exhibitors, sponsors, visitors etc. As a successful trade fair directory in business arena, BizTradeShows.com has enrolled over 6100+ Trade Shows Organizers in throughout the globe, around 17,000+ Live Upcoming Business Trade Shows World Wide with complete details. The directory boasts to cover Trade Shows from more than 142 Countries and 43 Industrial Groups.