China SSL 2011 Moves to Guangzhou to Accelerate Development Prospects

Reed Exhibitions recently announced that the China International Exhibition and Forum on Solid State Lighting (China SSL), a highly influential industry event with strong support from the Ministry of Science and Technology, will this year relocate to Guangzhou. The forum will be held at the city's Baiyun International Convention Center from November 8 to November 10, 2011.

China SSL is the largest annual event in the country's solid state lighting industry. The exhibition highlights developments in manufacturing equipment, raw materials, technology, products and applications in SSL. The concurrently held top-level forum has run for seven consecutive editions, attracting over ten thousand government officials, company executives and industry leaders. China SSL is dedicated to being the prime trade and outsourcing platform on which local and international companies conduct business with government authorities and buyers in rapidly growing industries like LED display and automotive lighting.

China SSL 2011 will span 20,000sqm and feature nearly 20 technology and theme sessions. An estimated 2,000 industry leaders, experts and senior executives will descend on Guangzhou to make the most of this exceptional exchange and cooperation platform, alongside local and international industry peers.

Taking place at the beginning of the "12th Five-Year Plan", China SSL 2011 is indisputably a key event. The great support the show enjoys from multiple levels of government constitutes a solid endorsement of the forum's powerful value. Guangzhou Municipal Government and Guangdong Provincial Science and Technology Department are keenly interested in the LED industry and the China SSL project. Moreover, the Reform and Development Plan for the Pearl River Delta Region issued by the State Council includes a specific focus on developing solid state lighting nationwide.

In the "12th Five-year Plan", a period during which the emerging SSL industry will be considered a key development field by central and local governments, proactive policies and industry trends all indicate that China's SSL trade will have a massive global impact. That being so, China SSL 2011 is an excellent and timely opportunity for the industry to share best practice; build brands; expand business networks and establish new cooperation opportunities.

Because Greater China is a popular venue for high-profile international events, the city of Guangzhou is an attractive draw for global buyers. The province of Guangdong is important to China's lighting industry. It has the largest SSL industry and the most lighting companies. The Guangzhou Baiyun International Convention Center, where China SSL 2011 will be held, offers world - class facilities, is well equipped and conveniently located in close proximity to a five - star hotel, conference center, exhibition site, performance center and property service. The event will take full advantage of these useful elements.

China SSL 2011 will be the second cooperation between Reed Exhibitions and the CSA, following their successful co - hosting of Green Lighting Shanghai. Reed has a strong pedigree of producing trade - defining events; while the CSA is committed to the development of its member companies and keen to provide a vibrant communication channel and exchange platform for forum participants. By integrating resources and coordinating cooperation, the CSA aims to boost technological innovation and sustainable development across the SSL industry.

Reed is committed to leveraging its extensive experience and global resources to deliver world-class exhibitions and market-oriented conferences. At the same time, the CSA acts as a key facilitator of communication between the Chinese government and private industry. As a conduit for the promotion of sustainable cross-border partnerships, it is unrivalled. Every Reed event is dedicated to highlighting fresh, innovative solutions that help companies lower costs, enhance productivity and generate new business.

Industry experts believe that the China SSL, by relocating to Guangzhou, will greatly enhance the development of the SSL industry in the Pearl River Delta region, and across all of China. The forum is also expected to generate numerous cooperation opportunities with international partners for China's SSL industry in the future.

About Reed Exhibitions
Reed Exhibitions is the world's leading events organizer, with over 460 events in 36 countries. In 2010 Reed brought together over seven million event participants from around the world, generating billions of dollars in business. Today Reed events, organized by 34 fully staffed offices, are held throughout the Americas, Europe, the Middle East and Asia-Pacific.

Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors, including: aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life sciences & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports, recreation and travel.By working closely with professional bodies, trade associations and government departments, Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many of Reed's events are leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a publisher and information provider. In 2009, Reed Elsevier made an adjusted pre-tax profit of £1.28 billion on turnover of £6.07 billion.

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