Horauf Set Sights on High-Profile Debut at SinoFoldingCarton 2011

SinoFoldingCarton 2011 will be held at the China International Exhibition Center in Beijing from July 6 to July 8, where Horauf China Machinery Co. Ltd. will be at Booth 4D51-60. Horauf, a German binding and packaging equipment manufacturer, will display its automated machine for making high-end case products: the BDM 20 high quality automated case maker.

The BDM 20 high-quality automated case maker is a major model of the case-making equipment series recently rolled out by Horauf China - a wholly owned subsidiary of Horauf Germany - to the Asian market. The machine has the same elegant design, perfect structural function and intuitive operation concepts of the German original. Its main accessories and components are all German-made. Its capacity, together with the quality of the finished items it produces, are part of what make it the leader in China's binding and packaging market.

In the two years since Horauf established its Shanghai subsidiary, the company has supplied around twenty BDM 20s to high profile foreign companies, public and private, in China. These machines have manufactured numerous fine products that have gone on to be sold locally and internationally. The items produced include bookcases, photo albums, files, calendar stands and packaging gift boxes.

In Germany, Horauf has seven decades of machine manufacturing experience. The company stands for the highest level of technology in binding and packaging machinery. For over 30 years, Horauf has designed and produced case makers. Currently, there are more than 1,000 Horauf-made machines in operation around the world.

The BDM 20 is part of Horauf's series of classic case makers. Compared to similar types of equipment, it offers superior design, ease of use, precision of finished products and operational reliability. The machine's spec and technological components come from Germany. Additionally, technical experts from the German office have relocated to Shanghai to share their know-how with local Chinese Horauf staff.

Horauf has designed several optional items to complement the BDM 20, in order to keep pace with developments in the Chinese market. These, too, use original Horauf technology. The various options, including asymmetrical cases made of up to 7-layer-board; thin board of 0.6mm; cases with less than 1mm hinge width; special PU extensions to finalize the cover corners; round corner devices and padded cases, are made to satisfy the individual demands of customers.

The case maker, with its advanced core case-making technology, has broken through the traditionally closed hard cover book case market to make stationery (files, photo albums, account ledgers, game boards, desk calendars, high-quality diaries, address books and certificates). It is also used to manufacture packaging (CD and cell phone cases; high-end tobacco boxes; wine and tea and moon cake boxes).

As China's standard of living rises, demand for varied stationery and packaging boxes is also growing. Today, a rising number of stationery and packaging producers need efficient, high-quality case makers that offer enhanced capacity, better quality and can make products that are easy to process. This equipment supports low cost manufacturing and boosts competitiveness in the market. These companies hope to consolidate their market position and expand profits by having better equipment than their competitors. Horauf's BDM 20 is the kind of device to help them realize this ambition.

The BDM 20 offers numerous advantages:
- It can manufacture up to 60 cases per minute.
- The front- and backboards are hopper fed into the machine and precisely registered by pushers to perfectly align with the cover material. Cover material is also hopper loaded continuously without stopping the machine, transferred by gripper from the bottom of the pile to the gripper cylinder for adhesive application in perfect register
- Board and cover are combined in a continuous rotating motion in perfect register. Next, they are processed through the rub-down station for bubble-free gluing;
- The cases are then transported to folding and pressing stations by means of a lifting transport assembly: a balanced reciprocating arm with suction heads, which allows for high production and precision and no scratches on the cover
- In the downward movement of the transport suckers, the cover material extending over the board is folded 90 degree, and then drawn over the board with brush covered folding bars and the corner tucking fingers to ensure tight and accurate folds.

The varied, intuitive designs of the BDM 20, such as it's gluing application with rubble blanket underneath; its glue viscosity controller; swinging board feeder; board loading; cover loading and its centrally located finished case unloading and operation panel, have greatly improved the machine' operational efficiency, while reducing labor and start-up costs. The BDM 20, which also offers stable operation and long service life, has a better cost performance than similar pieces of equipment. With the setup of Horauf China, customers are guaranteed prompt and professional after-sales service, as well as efficient spare parts supply. Horauf China will showcase its BDM 20 high-quality automated case maker at SinoFoldingCarton 2011. The machine represents a major change in case making technology. Horauf believes this is the right piece of equipment to help businesses set up quickly; boost market share and improve profitability.

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