Natural Product Expo Asia 2011

9 Aug, 2011
Recently, the plasticizer DEHP crisis has raised not only the questions about the safety in food & beverage industry but also the safety in cosmetic sector. Manufacturers and distributors have to stop the supply of the suspected DEHP-tainted products to consumers. Meanwhile, companies strive to capture the unprecedented business opportunities in China and Asia market, these provide a bright prospects for natural & organic products and supplies.

The annual international exhibition for natural, organic & health products and supplies, the 9th Natural Products Expo (NPEA 2011) will take place on 25 - 27 August, 2011 at Hong Kong Convention & Exhibition Centre Hall 1. This edition will showcase more than 5,000 types of quality exhibits ranging from food & beverage, dietary supplement, natural and raw ingredients, cosmetics and skin care products, spa facilities and supplies from over 200 international and local exhibitors, offering the best sourcing platform to all trade buyers.

To further enhance the leading status of NPEA in the region, numbers of content-rich educational events will be held concurrently during this 3-days show. Various esteemed speakers will gather at NutriCosmetic Summit Asia and the 3rd Nutracon Asia 2011, which will be staged on 24 August, covering a broad spectrum of practical information including market overview and analysis, research and development, science and technology, consumer behavior, product development, market opportunities and more.

Concurrent exquisite event – Healthy Kitchen
Organizers continue to partner up with hottest chef and speakers in town, to heat up the venue with a combination of freshness, deliciousness, innovativeness and boldness. Among all, Ms So Man Wan (Club O) and Ms Lee Wai Ling (Ling Lee) will return to the show again, delivering the fascinating topics on "Great Food for Summer Days" and "The Secret of Young Forever" respectively.

Ms Anita Cheung from i-Detox will demonstrate how "Superfoods" can incorporate our daily diet to boost the body's energy, support detoxification, immunity and overall health. Furthermore, interesting topic like "Why eat raw?", "Eat Fat Look Thin" will be covered by Organic Land and Jireh International respectively at the Healthy Kitchen corner.

Thai Spa Association will showcase not only different kinds of spa products and facilities including mud spa, essential oils, aromatherapy, ingredients, etc., but will also conduct an open forum free, with topic "Culture and Traditional Natural Thai Products and Therapy". Meanwhile, Mr. Jeff Crowther from US-China Health Product Association will conduct an in-depth analysis on "Understanding China's Developing Dietary Supplement Industry"

Concurrent Educational Event - Nutracon Asia 2011
Running to its third edition, Nutracon Asia 2011 provides new insights to all industrial players in natural, organic and health products. 4 individual workshops themed around Functional Food & Beverage, Dietary Supplement, Cosmetic Regulations and Beauty & Wellness as well as Organic Certification. Speakers from Australia, China, Japan, U.K., U.S. etc., are all representative and authoritative within the industry; For example Mr Rick Chin (Asia's leading make-up artist and stylist), Mr. Xiao Xingji (Director of the Organic Food Development Center of China (OFDC), China), Mr. Edward Wyszumiala (General Manager of Dietary Supplement and Functional Food Certification Programs, NSF International) and more. (See Nutracon Asia 2011 Programs and Time Table in attached file)

With the fruitful show content & diversified and extensive promotion campaigns, organizers successfully invite buyers from DKSH Hong Kong Limited, WHO's Aromist, Hung Fook Tong Holdings Ltd., Yata Department Store, city'super, Li & Fung Limited, Missha Hong Kong, REGENE, Wal-Mart (China)., etc. In addition, Department of Commerce of U.S. (Singapore and Taiwan Offices) have organized delegation groups and bring the decision makers from supermarket & corporate like Cold Storage Supermarket, Ocean Healthcare (S) Pte Ltd, Expressions, Grape King and more to source for hi-quality products & supplies.

Natural Products Expo Asia receives stunning support from various local and overseas organizations including United States of America - Department of Commerce, Australian Trade Commission, New Zealand Trade & Enterprise, UK Trade & Investment, Hong Kong Tourism Board, invest HK, etc. The first 2-show days is set aside for trade visitors only, while the last day is open for trade visitors and public (admission fee HK$20).

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