Natural Products Expo Asia (NPEA)

Natural Products Expo Asia (NPEA), the leading exhibition for natural, organic and healthy living products and ingredients, closed its most successful show to date, 27 August, 2011, with 8,572 visitors from across 54 countries and regions. Since the inauguration of Natural Products Expo Asia in 2002, this show has been integral in the growth of Asia's organic and natural products market.

The Global Nutrition Industry remains an excellent industry in which to invest and launch new products. It is estimated that the global nutrition industry's consumer sales were USD 310 billion in 2010, accounted for roughly 7% growth. This far exceeds the growth of many other industries in this troubled global economy. The sales of the global nutrition industry have more than doubled in the last 10 years. Among all, natural & organic food sales have grown by almost 3 times to USD 85 billion and China has consistently outperformed the global market since 1995, manifesting the potential of emerging markets in this industry.

This 3-day trade show showcased over 5,000 products and supplies ranging from food & beverage, dietary supplements, natural and raw ingredients, cosmetics, healthy aging & other skin care products, spa facilities and supplies across international pavilions represented by Australia, New Zealand, North America Pavilions as well as other substantial exhibitors. The Japan and U.K. Pavilions debuted this year, introducing new launches such as like "teaweed (green tea + seaweed) skin cream" and rainforest honey.

Two brand-new networking events successfully explored a new realm of Asia's natural & organic market with the trade show attendees. The International Federation of Organic Agriculture Movements (IFOAM), U.S. Commercial Service from American Consulate General and Nutrition Business Journal presented the forecast for the global organic and nutrition market at the Opening VIP Breakfast. The Welcome Reception, sponsored by New Zealand Trade & Enterprise, offered a special time for exhibitors and buyers to mingle and connect in a relaxing atmosphere.

Exhibiting area of NPEA reached 6,000sqm, based on enormous support of over 200 exhibiting companies from 16 countries and regions, including 6 country pavilions. An impressive number of exhibitors have reserved their booth for 2012 show, such as Pink Health, Vitromed Healthcare, NSH Formula, Lifeplan Products, OptiBac Probiotics, Bread Power, Premier International, Green at Heart, Earth Friendly Products, Jarrow Formulas, Homart Pharmaceuticals, Nature's Care Australia, Made in Nature and more.

Wholehearted Praising the Professionalism by Exhibitors and Visitors
Mr. Chris Coffman, CEO of Made in Nature enthused, "Natural Products Expo Asia offers a golden opportunity to open the Hong Kong, China and South East Asia market for our dried and fresh US-made fruits. We met buyers from Taiwan, Indonesia and will conclude several transactions soon." Homecare, a New Zealand exhibitor producing milk powder, honeys and nutritional supplements observed, "Unlike the shows in China or other developing countries, most of the visitors were here for purchasing and business, both exhibitors and visitors profited from participating at NPEA." Nature's Care from Australia doubled their booth size this year and received positive responses from visitors. Buyers from Mannings/Guardian, Watsons, Asahi had come and negotiated for their health food supplements, baby skin care and cosmetic products.

Serving as a premier platform to meet this emerging market, attending NPEA is essential to all industrial players. Over 200 potential buyers from China and South East Asia were hosted for this show to ensure the best business to business experience. Mr. Woody Wu, General Manager of Goosso Organic Store in China said, "I came here to source for new products and meet business partners. The show offers a platform for both exhibitors and visitors to exchange information directly, especially concerning the frequent changing organic related regulations in China: some are difficult to explain without a face-to-face communication." Mr. Rocky Gia from Jenny Lou's, a renowned high-end supermarket in Beijing also praised the event organization, "This was my first year here at NPEA, everything onsite was well organized and the exhibitors were of high quality." Added to this, many top-ranked nutrition & ingredient enterprises demonstrated their support for the show including members from the China Health-product Quality Association Committee, Wal-Mart China, CRC shop, Ayurveda Panchakarma Yoga & Meditation, Health Care Institute (India), to name a few.

Co-located Events Add to NPEA's Appeal
Running in conjunction with NPEA, the Nutracon Asia Conference and the Nutricosmetic Summit Asia covered key segments from Functional Food & Beverage, Dietary Supplements, Organic Certification and Cosmetic Regulation. This co-location garnered overwhelming feedback from distributors, suppliers and other industry professionals. "It was impressive that this 1-2-day workshop attracts so many well recognized figures in the industry to provide us insightful presentation about global market trends. We have gained useful inspirations especially through the interaction with these professionals during the open discussion session and networking luncheon." said Mr. Frank Fu, Director of Shenzhen Topfood Investment & Development Co., Ltd.
14 Healthy Kitchen and Open Kitchen sessions attracted thousands of visitors eager to learn the making of healthy recipes as well as the latest business and catgory. Jeff Crowther, Executive Director of US-China Health Products Association, gave valuable insights into what to watch out for when searching for partners in China. Ms. Arlene Wu & Ms. Denise Tam from Jireh International demonstrated the cooking of Raw Chocolate Mousse Cake and other desserts - which were sweet and delicious, while low in calories.

All-round Solutions to Industrial Players
The launch of The Market Quickstart marked a milestone in assisting Asian ingredient suppliers learn about and prepare themselves for the U.S. and global markets. International experts shared years of experience and answered concern regarding regulations, market trends, opportunities and exporting products & supplies to the U.S. in an intensive 2-day forum held in both Beijing and Shanghai. This is part of NPEA and New Hope Natural Media's commitment to work aggressively with partners internationally to drive growth and credibility of this market.

Asia's Leading Natural, Organic and Healthy Expo
The show received strong support from various local and overseas organizations including United States of America - Department of Commerce, Australian Trade Commission, New Zealand Trade & Enterprise, UK Trade & Investment, Hong Kong Tourism Board and invest HK, etc.

For more show details, please refer to www.NaturalProductsAsia.com

About BizTradeShows.com
BizTradeShows.com is the largest Trade Show Directory motivated towards bridging the gap between the organizer and the target audience like exhibitors, sponsors, visitors etc. As a successful trade fair directory in business arena, BizTradeShows.com has enrolled over 6100+ Trade Shows Organizers in throughout the globe, around 17,000+ Live Upcoming Business Trade Shows World Wide with complete details. The directory boasts to cover Trade Shows from more than 142 Countries and 43 Industrial Groups.