Industry Reception
INR 10,00,000
Attendees: 300-350
The Industry Reception will encourage interaction amongst invitees covering the exhibitors, sponsors, delegates, media, and eminent industry members. The sponsor’s logo and a brief profile will be printed on the reception invitation cards. The sponsor’s name and logo will be displayed on a panel at the entrance and on the backdrop at the reception venue.

The sponsor may run a corporate video presentation, as well as circulate its company and product literature during the course of the reception.

The Industry Reception is a fine medium via which to gain mileage, visibility and coverage to reinforce corporate identity amongst leading domestic and international sports, fitness, health and wellness manufacturers and media houses.

The sponsor’s logo will be displayed on the sponsor’s panel in the exhibition and on all relevant promotional collateral.

Exhibition Invitations
INR 5,00,000
Circulation: 60,000
Sponsor the exhibition invitation cards that are mailed to both domestic and international exhibitors and invited visitors. The sponsor’s logo and profile will be printed on the invitation cards. Such a publicity exercise assures top-of-the-mind brand recall will all the visitors that enter the exhibition, as well as those who receive the invitation by mail.

Badges
INR  3,00,000
Quantity:  30,000
The SFAL exhibitors, visitors, eminent government invitees, media, conference speakers, delegates, and sponsors will wear the badges for during the course of the fair. The first of four ‘brand recall’ devices employed that work best due to their universal presence at the fair.

The sponsor’s logo and name will be printed on the badges. This guarantees extensive mileage and coverage across a gamut of industry members from manufacturers to buyers to media houses as well as government. It is a potent method via which to enhance brand recall.

Lanyards
INR  7,50,000
Quantity:  30,000
The SFAL exhibitors, visitors, eminent government invitees, media, conference speakers, delegates, and sponsors will require lanyards for the badges. This is the second of four ‘brand recall’ devices employed that work best due to their universal presence at the fair.

The sponsor’s logo and name will be printed on the lanyards. This guarantees extensive mileage and coverage across a gamut of industry members from manufacturers to buyers to media houses as well as government. It is a potent method via which to enhance brand recall, and make your presence felt, in addition to your participation.

Visitor Registration
INR 4,00,000
Strategically located so that all incoming visitors can easily access the visitor registration counters with relative ease, the Visitor Registration Sponsorship option is one of the most viable promotional media option. This sponsorship option entails the placement of the sponsor’s logo along with the sponsor’s name on the Visitor Registration backdrop, company logo prominently displayed on the registration counters, sponsor’s logo and name printed on the visitor registration forms, not to mention the placement of the sponsor’s logo on the online registration forms, which will become active several months prior to the start of the fair.

Plan Your Visit Brochure
INR  5,00,000
Quantity:  3,000
Printed 4-6 weeks prior to the start of the fair, the Plan Your Visit brochure is a 4-6 page, four colour brochure, which details the Conference Programme that will concurrent to SFAL Expo 2008. It will provide the most up-to-date information on the confirmed exhibitors, their product displays, along with their stall numbers.

The Plan Your Visit goes out to the entire buyer profile for SFAL Expo 2008 covering but not restricted to multi-format organized retailers; hotels; commercial complexes; corporates; importers, dealers and distributors; resorts; sports goods and fitness equipment manufacturers; FMCG product manufacturers; Wellness product and service providers; State Development Authorities; Training Schools; Armed forces and Defense academies; Adventure Clubs; Course Owners; and residential end-users for the fitness industry.

Sponsor the Plan Your Visit brochure to reach out to your targeted buyer and influence the buyer prior to the start of the fair.

The sponsor will receive exclusive coverage on the outside back cover of the brochure.

Exhibition Floor Plan
INR  2,25,000
Quantity:  15,000
The exhibition floor plan booklet is a loosely bound 4-6 page booklet providing the layout of the SFAL floor plan, with a demarcation of the four sectors – Sports India, Fitness India, Adventure India, and Leisure India, along with the exhibitor names and numbers. This booklet is a reference guide for all incoming visitors and exhibitors during the course of the event.

The sponsor’s logo and name, company and product profile (200 words each) will be included in the booklet.

Souvenir Pens
INR  2,25,000
Quantity:  15,000
The third of four ‘brand recall’ devices that work best due to their universal presence at the fair. All conference delegates, trade visitors, media personnel, and special invitees will be presented with an attractive souvenir pen. By sponsoring the pen, the sponsor will gain due to its ubiquity, or its ‘ambient presence’ around the fair. It is a potent medium via which to generate and sustain brand recall.

Show Directory Carry Bags
INR  4,50,000
Quantity:  12,500
The fourth of four ‘brand recall’ devices that work best due to their universal presence at the fair. The environment-friendly carry bags will be distributed complimentary to incoming trade visitors, media personnel, and conference delegates.

With the sponsor’s name and logo prominently displayed on the carry bag, the sponsor gains from a universal presence at the fair, as is the case with the badges, lanyards and pens.

Internet Café
INR  3,00,000
The Internet Café will be placed in either one of the two primary halls - the comprehensive trade showcase for the sports industry or the hall showcasing the convergence of the fitness, health and wellness industries. As such, it will have leading exhibitors and visitors milling through it during the course of the exhibition. The sponsor’s name and logo will be prominently displayed in the Café.

VIP Lounge
INR  4,55,000
Sponsor the VIP Lounge and take advantage of a superb opportunity to cultivate relationships with leading domestic and international corporates, media personalities, Ministry-level secretaries, key buyers from multi-format organized retail, and prominent domestic and international conference speakers. It is a singular opportunity to target select manufacturers, media persons, delegates, and invitees, much along the line of the Industry Reception.

Media Lounge
INR  4,00,000
The Media Centre is the hub of all media activity. The SFAL communications team undertakes a print, electronic, audio and audio–visual campaign for several months leading upto the start of SFAL EXPO 2008. The sponsor has direct access to the gamut of media personnel that attend the fair, as the sponsor can distribute their promotional literature to all incoming personnel, not to mention the placement of the sponsor’s logo and name all over the Media Lounge. There are a range of value additions that the Media Lounge Sponsor can avail of by personalizing their contact with the print, electronic, audio, and AV media.

Visitor Transport Vehicles
INR  40,000/vehicle
Each Visitor Transport Vehicle (VTV) will carry 3 promotional posters with the logo, name, stall number and promotional signage of the VTV sponsor. Each VTV will ply continuously from Gate 7 to the entrance of the hall, just outside the visitor registration. There will be 6 VTVs in total. One of two illustrations of the primacy effect – as soon as the visitors enter the Pragati Maidan fairgrounds, the VTVs are there to transport them to the hall.

Banners
Outside, vertical (4-sided, 1m width x 4m height) pillars
INR  1,00,000.00/pillar
4 vertical pillars will be placed outside the entrance of the hall on the wide passage leading to the hall. With a base of 1sqm, a height of 4m, and four 1m wide faces for promotion, each pillar will provide the exhibitor with access to visitors straight away – the second illustration of the primacy effect. As soon as the visitors have alighted from the Visitor Transport Vehicle, they will come face-to-face with these pillars. These pillars will allow the participating company with maximum visibility.

Lamp-post buntings
6 ft. height x 1.5 ft. (w) - Set of 4 buntings each
INR  30,000.00/pillar
With a width of 1.5 feet and a height of 6 feet, each lamppost bunting comes in a set of four, and is hung on the lampposts that align the wide passageway on either side leading to the entrance of the halls. As is the case with the vertical banners, the lamp-post bunting’s offer interested exhibitors with instant access to all incoming visitors that alight from the VTVs.

Lunch/Coffee/Tea
INR  2,50,000.00/sponsor
The sponsor’s logo and name will be prominently displayed at the lunch venue. The sponsor’s name will be printed on the conference programme. The sponsor will receive 10 complimentary invitee passes and the sponsor’s literature will be inserted in the delegate kit.

Conference Delegate Kit
INR  4,00,000.00
Quantity:  500
The delegate kit is distributed to all incoming conference delegates, conference speakers, and special invitees. This sponsorship option enables you to target a key audience invited exclusively for the Conference Sessions that will run parallel to SFAL Expo 2008.

The sponsor’s name and logo will be printed on the bags, pens, and writing pads. The sponsor’s literature will be inserted in the Delegate Kit along with the stationery items listed above.