Sports Source Asia

Press Release

Sports Source Asia 2011 Presents Multiple Tra
Co-organised by the Hong Kong Trade Development Council and MMI Asia Pte Ltd, the 5th edition of Sports Source Asia will be held in AsiaWorld-Expo from 27 to 29 October, 2011, as a one-stop trading platform for sports-related goods. Last year, the fair featured more than 194 exhibitors and was visited by more than 6,700 buyers.
Following the Beijing Olympics and the Asian Games in Guangzhou 2010, interest in sports and demand for sporting goods have soared. In the first six months of 2011, Hong Kong’s sporting goods exports rose by 7% over the same period last year, signalling a positive outlook for the sports market.
This year, Sports Source Asia has launched a new ‘Outdoor Sports Zone’ to cater for the increasing popularity of outdoor sports. With a focus on functionality and durability, outdoor sporting goods emerge as a new trend. With more and more people engaging in outdoor sports, the demand for sports gear and apparel for camping, cycling, hiking, skiing and water sports inevitably goes higher.
As in the previous edition, the 2011 fair highlights the ‘Premium Zone’ with the participation of Fujian Hongxing Erke Sports Goods Co., Ltd (ERKE) and Qyield (Xiamen) Camping Products Company (Q-yield) from the Chinese mainland, Taiwan’s Bonny Sports Corp. (Bonny) as well as, Hong Kong’s Gregory Trading Limited (Speedo) and Propet International (HK) Ltd (Propet). The ‘Fitness Zone’ returns in response to the healthy lifestyle of young urbanites.

Show Promotions

Sports Source Asia is professionally promoted by the organizers of the show.The following promotional assistance activities are of note:

1.Special welcome service for Muslim visitors.
2.Provision of general and tourist information in Hong Kong.
3.Services from Cathay Pacific - Official carrier of the event.
4.Promotions done by the media partners of the event.

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