An event of this magnitude requires advertising and promotion on a scale
that will match the stature in order that it is a resounding success.
Carefully targeted wide reaching advertising & promotion programs
will be launched to ensure that exhibitors meet the region's top buyers.
| • |
Direct mailers will be sent to top professionals, Foreign
Consulates & Trade Promotion Councils, exporters and Visitors
from the trade. |
| • |
Advertisements will be released in leading newspapers and trade
publications in prominent towns & metro cities across India. |
| • |
Exhibitors will be provided with invitation cards to ensure
that every customer listed in their database is aware of their
participation in the trade fair. |
| • |
Press Conference & editorial coverage will be ensured by
the organizers to coincide with the event. |
| • |
Special Full Page Supplements will be arranged to coincide with
the opening days of the event. |
| • |
Radio Publicity will also be used to give a wider reach to the
event. |
| • |
Promotion through the Internet & Search Engines. |
| • |
E-mail campaigns and messaging services will also be used as
part of promotional activity. |
| • |
A Fully comprehensive show directory will be released for the
trade visitors which will contain complete information on the
exhibitors with contact & product details. |
| • |
Complimentary CD of the entire visitor database will be
forwarded to each exhibitor after completion of the event. |
| • |
Business Lounge will be set up to conduct one to one business
meetings. |
| • |
Fully built up booths in laminated stall system will be
provided to the prospective exhibitors who book under shell scheme |
| • |
Cleaning & Security services are included within the booth
rentals. |
| • |
Complimentary Invitations in limited quantities to exhibitors. |
