Tokyo Motor Show

Press Release

The 42nd Tokyo Motor Show 2011 & TOKYO FM & J-WAVE Triangle Collaboration
The Japan Automobile Manufacturers Association, Inc. (Chairman: Toshiyuki Shiga), and the FM radio broadcasters TOKYO FM Broadcasting Co., Ltd. (TOKYO FM, President: Michiomi Fukita) and J-WAVE, Inc. (J-WAVE, President: Toru Ogasawara) have produced "Mimi (ear) cars" equipped with huge ears as part of its publicity campaign for the 42nd Tokyo Motor Show 2011. The Mimi car will listen to the opinions of a wide range of people mainly around Tokyo, under the theme "What kind of car will change the world?" The collected comments will be shared on radio and a website.
Prior to this, we will hold an unveiling and departing ceremony for the Mimi cars on September 26, 2011 at the Otemachi Sankei Building square.

Show Promotions

The promotional services for the Tokyo Motor Show are expertly carried out by:

1. Statutory governmental ministries of the country.
2. Official sponsors of the show.
3. Extensive online publicity and
4. Show publicity done by the organizer.

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